Above Alberta.

Research showed us that Albertans trust their neighbours’ choices, so we did too.

With a production crew on stand-by checking weather updates, the ad was shot on the night of the season’s very first snowfall. We captured Alberta at its coldest, darkest, and most beautiful. Lights flicked on in scenes that felt friendly and familiar, until the glow formed the shape of the province itself. Easymax celebrated community confidence and left its competitors to fight over rates.