Bank Happy

Most people don’t like banking. But what if they could?

We built this work around a simple shift, from banking that feels like a chore to banking that feels like a win. We focused on what Island customers actually want, like smart rates and real conversations with people who know their stuff. Customers looked relaxed and content to be making smart choices. They’re moving their money with confidence. It’s a campaign about a feeling, captured at just the right moment.