Let’s make it simple.

Electricity and natural gas plans are complicated, but they don’t have to be. Easymax makes energy make sense with customer care that’s knowledgeable, friendly and puts the customer first.

With an emotional pull, this campaign focuses on the consumer, their frustration, and how fantastic it must feel to finally get it. The creative objective was to develop messaging and layouts that communicate, ‘We understand electricity and natural gas rates, terms, and plans are complicated. We’re here to help.’

The campaign features customers having ‘aha’ moments while on the phone with Easymax customer care or navigating the website. Their faces light up with understanding and relief, while their environments light up literally, springing to life with energy by Easymax.

We conclude an invitation: Let’s make it simple.