Epic Weekends

Spruce Meadows is known for world-class show jumping, but its summer events are designed for lively and loud families. We dialled that energy up in a big way.

Out went the signature forest green. In came bold neon, oversized headlines, high-contrast design, and playful cut-out visuals that felt alive. The campaign reframed Epic Weekends as full-scale summer events for anyone chasing a great day out. Each piece focused on a single activity from a packed lineup, building variety through simplicity. The result was bright, fun, fresh, and impossible to miss.