Best Days in Oak Bay

People come to Oak Bay to feel like they’re having an experience. The Oak Bay Beach Hotel is the big draw, but the shopping, art scene and cafes are lovely additions that mean folks don’t have to drive “into the city.”

It’s walkable, scenic, and arguably has some of the most historic architecture in Western Canada.

We explored a new look and feel for Oak Bay Tourism’s ongoing awareness campaigns, which can be changed throughout the year. We considered how this would evolve to highlight specific events and seasonal changes. The campaign primarily uses digital and social outputs, Digital TV and PSA TV, as well as high-end print and digital magazines and a new website.

Best Days in Oak Bay is the chosen theme. This direction gets right to the point — with so many great dining options, independently owned boutiques, and incredible natural beauty everywhere — you will have an amazing time in Oak Bay. We’ve created simple icons representing the area's highlights and featuring beautiful neighbourhood photos.