Referred By Those Who Know You

Not all referrals carry the same weight, so we recentered this national brand around the ones that work hardest.

Hearing care was reframed from a clinical decision to a choice born from close relationships. The idea worked across every touchpoint, from national creative to in-clinic tools. We trained a custom GPT to help staff speak in one voice across 180 locations, and we launched Canada’s first fully AI-made commercial to shift the conversation around hearing tech. Modern hearing aids use AI to adapt to their environment and adjust sound in real time. It’s technology that makes things feel more personal, not less.