Bringing Potential to Life

Thrive is a team of social service professionals on a mission to empower children, youth, adults, and families to live fulfilled lives. Although they’ve operated in Victoria for over 20 years as Phoenix Human Services, they felt they were little known and poorly understood.

They also saw that a revitalized brand would help them as they looked ahead to grow their services and increase their opportunities for new partnerships and sources of revenue and funding.

They approached us for help with their rebranding to increase awareness and understanding of the broad range of child, youth, adult, and family services they provide throughout Greater Victoria. We guided the organization through a comprehensive renaming and brand idea development process that involved a range of stakeholder, client, and prospective client input sessions. Numerous marketing elements, including a new identity, website, corporate materials, signage, social media, and a soon-to-be-released video, brought the brand to life authentically, positively, and reassuringly.

Working closely with them, we arrived at a new name, tagline, and brand based on the idea that all people equally deserve a chance to build on their skills and abilities to live the best lives they can.