It all starts here.

Nanaimo is the perfect starting place for everything you want to do during your Vancouver Island getaway—biking, kayaking, hiking, shopping, ziplining, and more.

This campaign focused on the moment you feel your getaway begins. When you take the bikes off the roof rack, put on your skis, take that first glass of wine, or open the door to your hotel room. Now you’re really on vacation.

The city of Nanaimo is a classic West Coast community, offering natural beauty at every turn and vast recreation potential. Nanaimo has one of the longest shorelines in Canada and a forested mountain backdrop just outside downtown. Here, you can go from the wilderness to the city centre in just a few minutes and spend more time in the places you want to be. The perfect vacation starts here.

This multi-media campaign includes national television, digital ads, social media, posters and print.