Tons Going On All Summer Long

Calgary’s Heritage Park is one of the city’s premier attractions and the perfect place to make memories. But even with so much to do, many visitors only go once or twice a year.

Heritage Park needed a fun and engaging campaign emphasizing repeat visits. Looking through the hundreds of pictures and videos Heritage Park provided left us with a strong impression of just how many different experiences there were. To demonstrate how much there is to do, we created pop-art-inspired collages with a headline highlighting the reasons for repeat visits. We incorporated a numbers-based concept in radio to allow us to list the endless things Heritage Park offers throughout the season.