Your Kind of Trip

Fall on the Sunshine Coast doesn’t ask you to keep up. The pace is gentler and the experiences are more personal.

Wander an art studio, snowshoe a quiet trail, go for breakfast at noon, or just stay in bed all day because the rain sounds nice. For some people, it’s quietly perfect. So we built a campaign just for them. On TV, we traded music for sound effects that brought solitude to life across Canada. Online, we hit our audience with headlines that felt like instructions to rest.